As the lead-in on the Buycott app company landing page says, “Have you ever wondered whether the money you spend ends up funding causes you oppose?” Consumer-side market research has come of age with the Buycott app that allows you to find out who owns the product you are thinking of buying. I may be […]
Juice, Juju, Karma, and The Business of Blogging: Part II
Do you every ask yourself, who am I helping with my participation in this ad campaign or blogging network? Perhaps you should. Helping yourself, helping your community, and helping global corporations all have very different reward structures and consequences. Types of Strategic Promotion This is the second post in a series of posts on the […]
Juice, Juju, Karma, and The Business of Blogging: Part I
Guidelines: Self Promotion, Friend Promotion, and Brand Promotion Here are some significant considerations that influence how I allocate link and ad juice: Many people in my writing circles have been puzzling over the FTC disclosure guidelines released mid-March of this year. When my friends thrive, I thrive. When I thrive, my friends thrive. When companies […]
Spinning Out After A Conference
Friday and Saturday I attended a conference with the hashtag #BBCPHX even though it had nothing to do with the British Broadcasting Company, except perhaps for one attendee, Jan Ziff, and was held in Scottsdale, not Phoenix, Arizona. The conference was called Bloggy Boot Camp by the SITS Girls even though it was not a […]
Just Jazzed About The Weekend
Late, late, late, but I arrived at the Zona Resort in Scottsdale where a business-oriented Bloggy Boot Camp starts tomorrow. I wanted to do something memorable and not too weird to stand out and encourage other attendees to visit my new site, BoomHer.net. So this is what I did: I have tons of business cards, […]
Cool Collaborators: Generation Fabulous
Women, as Apple used to say, “Think Different.” Thank heavens for that difference. I think it might save the world. As I say in an article which I am honored to say was selected to be live during the inaugural launch of the Generation Fabulous site, Women’s culture, which had been desperately filling every small crevice not […]