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Women's Legacy Project > Blog > CREATE > Blogging & Writing > Who Owns the Media VS. Who Drives the Media?

Who Owns the Media VS. Who Drives the Media?

Written by: womenslegacy
Published: July 19, 2011 -- Last Modified: July 19, 2011

I’m trying to get ready for BlogHer San Diego (Woot! Woot!) and have so much to do! But I wanted to talk about how markets may change significantly because of a potential change in media ownership.  Don’t know how as yet.  I’m not psychic.  Just astute. But I’m so darn busy I haven’t been able to update everything as yet.  So, if this is cryptic, leave a comment and we can talk.  Social Media folks better take note of what is coming down the pipeline for Corporate Media.  Just look  below at this Ad Week screen capture from my computer this a.m.

Ads drive media.  Even we little gal bloggers and sole proprietors know that.  So while Corporate Media wields incredible amounts of power, it may be declining with the evolving downfall of Murdock Media Manipulation.  Advertisers go with the flow.  If ADWEEK has “Hacked” as a banner story and when you click on it you get this page, you something is going down for News Corp.  I watch the news, I follow lots of stories, but the times I’ve anticipated trends, which is one of the things at which I excel, it is because I see something that is glaringly obvious such as this page.
Oh, as an aside I used Gimp to blur the ads and my open tabs on this screen shot so you can see the useful nature of Gimp, which I still LOVE.  Open source, community based, I get tingly just using phrases like these.
Ad Week covers the ad industry.  The ad industry drives media.   The ad industry will not back corporate media if it is disadvantageous to them.  After the dust settles on this issue (in about two and a half years)  small dispersed media will be more important sooner than anyone had expected due to total lack of trust of Big Media (and maybe Big Business too, wouldn’t that be nice for us little persons?)  So social media moguls in the offing, be aware of what is changing in your world at this very moment.
Social Media will be the frame for media even sooner than expected because of what I like to call “Fox Fall.”  Isn’t that poetic?
Now, how to make some money on that…. let’s talk if you have ideas.  I added a contact form on this site.  It will be shaping up to be even more useful soon.
I’m finishing up a website for someone, I’m hoping to do before and after images, but am waiting on permission for that) and restructuring everything in my life, again, as I have been doing all year — but with a difference.  I’m healthy and raring to go for the first time in a long, long while, have lost 15 lbs so far, can breathe easily  — nose surgery — who’d a thunk it?  I’m writing up a storm, but I’m ready for more website work so send me some info about your website needs and we can discuss simplification and standardization.  And remember, “Buy Little & Buy Local.”

Categories: Blogging & WritingTags: Ad Industry, Ad Week, Blogging & Writing, Corporate Media, media, News Corp, service, Social Media, Trend Spotting, Trends

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